Kochi: Joyalukkas, one of the world’s leading jewellery retail chains, commemorated World Blood Donor Day with a Mega Blood Donation Drive, collecting over 2,500 units of blood from its India and international showrooms.

Held simultaneously across its PAN India and international outlets, the campaign witnessed enthusiastic participation from employees, customers and the general public.

Speaking on the initiative, Dr. Joy Alukkas, Chairman, Joyalukkas Group said, “As a brand that believes in giving back to society, we are proud to support a cause that can save lives. Our heartfelt thanks go out to every donor who came forward to be a hero today.”

World Blood Donor Day is celebrated globally to raise awareness about the importance of voluntary blood donation and to thank donors for their life-saving contributions. Joyalukkas’ participation in this noble cause underscores its dedication to creating a positive impact beyond business, he added.