Mysore/Mysuru: An Indian wedding is the biggest occasion to celebrate, which is often extended to days. Families and guests are treated to lots of customary rituals, emotional moments and extravagant experiences but this year the world has adapted to new normal which has no extravagance, no crowded gathering etc., keeping the ceremony as short as possible with the minimal number.

Taking this situation forward in a positive way, Malabar Gold and Diamonds is setting a trend for today’s bride.

While taking the “#MyBigDay” message forward, the 8th season of Brides of India Campaign has launched awe-inspiring jewellery collections inspired by the elegance of the brides.

Customers can also avail the advance booking facility by paying minimum 10% of the price upfront for jewellery. This will protect customers from the galloping gold prices. By availing this offer, customers can either buy gold at the price at which they booked the gold or at the prevailing market price at the time of purchase, whichever is lower.

All the stores are operating while abiding by the mandated protocols and elaborate precautionary measures to ensure the health and safety of customers and staff. Inside all the stores, the guidelines for the customers are highlighted prominently with proper signages which urge customers to sanitise hands at the entrance, wear a mask, get body temperature checked and maintain social distancing.

“As the country is gradually coming back to normal from the pandemic impact, our carefully designed 8th Brides of India Campaign will set the tone for the bridal season and encourage the brides to experiment with their looks and add the element of effortless grandeur to their ensemble. The Brides of India Campaign has already differentiated itself with its distinctive bridal jewellery narrative. This year, it will definitely scale new height of popularity,” said MP Ahammed, Chairman of Malabar Group.