Three-day event at Bangalore Palace to be organised by London-based International Coffee Organisation

Madikeri: Bengaluru will host the fifth edition of the World Coffee Conference (WCC), a high-profile international event, between Sept. 7 and 9 in 2020. Earlier editions were held in the UK, Brazil, Guatemala and Ethiopia.

The three-day event that will be held at the sprawling Bangalore Palace will be put together by London-based International Coffee Organization (ICO), Ministry of Commerce and Industries, Coffee Board of India and India Coffee Trust (ICT), which is a forum for coffee growers and exporters.  

The event is themed ‘Sustainability Through Consumption’ and will celebrate all things of coffee in an immersive experience with the conference addressed by international speakers, coffee exhibition, buyer-seller meets, competitions and awards, skill building workshops, amongst many others. 

ICT President Anil Kumar Bhandari told reporters in Madikeri yesterday that the prestigious WCC coming to India for the first time means huge international recognition for Indian coffee. The Who’s Who from the world of coffee will be descending on Bengaluru for this event. This will give a fillip to the Indian cuppa in the global market. Over Rs. 15 crore is being spent to organise the conference, he added. 

The participants will include the world’s leading coffee brands and café chains, retailers, roasters, equipment manufacturers, coffee organisations from round the globe, policy makers, industry captains, exporters, manufacturers and a whole host of players associated with the commodity. 

Conference attendees

Around 3,000 international delegates from 80 countries, 2,000 Indian delegates, over 1,00,000 coffee growers and exporters, representatives of HORECA (Hotel/Restaurant/Café sector) and hundreds of coffee connoisseurs are expected. There will be more than 100 speakers, 150 exhibitors and over 300 business-to-business and business-to-consumer meeting. 

Coffee being the world’s most favourite beverage with 2.5 billion cups consumed every single day is produced in about 70 countries most of them belonging to the developing countries like Africa, Latin America and Asia. India is the sixth largest producer of coffee in the world, accounting for about 5 percent of world coffee production.

Innovation to conference

At the conference, the Coffee Board of India and the International Coffee Organisation (ICO) will bring in innovation to the conference and expo by crowd-sourcing ideas from citizens. They will look at ways that will make Indian coffee a brand that is recognised worldwide and formulate ways to make India a sustainable destination for coffee.

Methods will be explored to make coffee farmers stakeholders in the value chain as this will have a positive impact on the 25 million families who depend on coffee cultivation the world over. “This is a great opportunity that India has got and the organisers will welcome to India participants from more than 80 countries for the expo and conference,” Bhandari said. 

Connecting with growers

India is also emerging as the major coffee consuming country. The Government of India has also a strong focus on increasing coffee plantation and the global community also desires to connect with coffee growers in India and Asia and WCC-2020 offers an opportunity to explore India and Asia to the global coffee community. 

Bengaluru is the coffee capital of India and produces nearly 70 percent of India’s coffee that is produced in Kodagu, Malnad, Hassan and Chikkamagalur. As the theme of WCC-2020 is sustainably through consumption because the world coffee production is increasing and having a negative impact on coffee prices, this can be offset by increasing consumption, therefore consumption is the key to sustainability. The focus will be on economic, agriculture, commercial, environmental, social and cultural impact.