Bengaluru: Gemini Edibles and Fats India Limited (GEF India) yesterday launched the new re-usable 10-litre multi-use jar of Freedom Refined Sunflower Oil. This new 10-litre SKU is the latest addition to the Freedom Refined Sunflower Oil offerings.

Freedom Refined Sunflower Oil is currently available in various pack sizes like 200 ml, 500 ml pouch, 1-litre pouch, 500 ml PET bottle, 1 litre PET bottle, 2 litre PET bottle, 5 litre HDPE jar, 10- litre multi-use jar, 15-kg tin, 15-litre tin and 15-litre HDPE jar.

The new SKU was launched by noted Kannada film actress Radhika Pandit along with P. Chandra Shekhara Reddy, Sr. Vice-President, Sales & Marketing, Gemini Edibles & Fats India Ltd., and the management of GEF India.

The new re-usable 10-litre multi-use jar of Freedom Refined Sunflower Oil has been specially designed keeping in mind the requirements of the modern-day consumer and a growing trend of using environment-friendly products that can be re-used.

The new re-usable multi-use jar has been introduced to offer convenience to the families. Its convenient and contemporary design, with a tamper-proof lid and an easy pour technology make the jar easy to handle. It is an ideal choice for the present day woman, who is looking at intelligent choices to save time, space and avoid spillage and storage issues. After the consumption of edible oil, the new jar can be used to store the kitchen essentials.

Speaking on the occasion, Chandra Shekhara Reddy said, “We are a consumer-focused organisation and are constantly assessing consumer requirements. We are happy to introduce the new re-usable 10-litre multi-use jar of Freedom Refined Sunflower Oil and hope this jar is liked by our patrons and used for storage after the oil is consumed. Having the rocking couple Yash and Radhika as our Brand Ambassadors has helped us connect with the people of Karnataka and improve the awareness of the brand.”