Mysuru: Mysuru-based Cycle Pure Agarbathi, in collaboration with Raghukul Foundation, lit a 121-foot agarbathi at the Bharatkund Mahotsav in Ayodhya’s Sri Ram Temple. The seven-day event was inaugurated by Ashok Kumar Saini, Sub-Divisional Magistrate, and Ashutosh Tewari, Commando Officer, Ayodhya.

Speaking on the occasion, Ashok Kumar Saini said, “The agarbathi is a symbol of devotion and unity. Supporting such significant initiatives is a privilege and it is gratifying to contribute to preserving our cultural traditions while uplifting the spirit of Bharatkund Mahotsav.”

The towering agarbathi took 23 days to craft, with a dedicated team of 18 skilled artisans using handpicked, sacred materials like Dashanga (honey, konneri gedde, ghee, sandalwood powder, guggula, agaru, sambrani, devadaru, loban, and white mustard), along with charcoal, jigat and jaggery.

Arjun Ranga, Managing Director of Cycle Pure Agarbathi, said,  “With spirituality at our core, we are committed to uplifting the artist community and bringing hope to people’s lives. This agarbathi embodies that promise, spreading happiness and celebrating craftsmanship through its captivating fragrance.”

Known as Akhand Jyothi, the agarbathi is infused with ‘Parampara’, a fragrance designed by Ranga Rao and his family. Earlier this year, during the inauguration of the Ram Temple, Cycle Pure had crafted a 111-foot agarbathi in Mysuru to celebrate the Pran Pratishtha of the Temple, which was lit by Saraswathi, mother of renowned sculptor Arun Yogiraj, who carved the idol of Balak Ram.